Marketing Manager

About the job

About the Role:

We are seeking a highly motivated and experienced Marketing Manager to lead and build our marketing department. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, with a strong focus on digital marketing.

This role requires a strategic thinker with excellent communication, leadership, and organizational skills.

Key Responsibilities:

Strategy Development:

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Set marketing goals and KPIs to measure success.

Team Building and Management:

• Recruit, hire, and onboard talented marketing professionals.
• Develop and implement effective team management strategies.
• Foster a collaborative and creative work environment.

Digital Marketing:

• Oversee all digital marketing activities, including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize website and online marketing campaigns.
• Analyze website traffic and user behavior to improve conversion rates.

Brand Management:

• Develop and maintain a strong brand identity.
• Create and execute brand awareness campaigns.
• Manage brand reputation and crisis communication.

Budget Management:

• Develop and manage the marketing budget.
• Track expenses and ROI.

Reporting and Analytics:

• Generate regular marketing reports and analyze key metrics.
• Use data-driven insights to optimize marketing strategies.

Qualifications and Experience:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5-10 years of experience in marketing, preferably in a creative/marketing agency.
• Strong understanding of digital marketing channels and tools.
• Proven track record of successful marketing campaigns.
• Excellent communication and interpersonal skills.
• Strong analytical and problem-solving skills.
• Proficiency in marketing automation tools and CRM software.
• Experience in managing budgets and resources.
• Ability to work independently and as part of a team.
• Leadership and Team Management Skills: Proven ability to lead and motivate teams.
• Organizational Skills: Strong organizational and time management skills to handle multiple projects simultaneously.
• Strategic Thinking: Ability to think strategically and develop long-term marketing plans.
• Creativity and Innovation: A creative mindset to develop innovative marketing campaigns.
• Adaptability: Ability to adapt to changing market conditions and industry trends.